Although you already produce extraordinary and innovative products and services for your customers, there will always be other things they need.
By affiliating with other sellers, you can ensure your customers always have an opportunity to buy from you - even when you haven't reached the end of a production cycle for your own next offering.
Although you can use the Plimus E-Business platform's affiliate system like anyone else, you also have the opportunity to 'go direct'. Use the Plimus Community to identify other, complementary providers, and agree on a cross-marketing deal. Then offer their products direct to your customer base: the seal of approval from you will increase conversion rates, and everyone wins. Then arrange for your partner to cross-market your products into their install base - before you know it, you're both generating net new business without investing in expensive advertising.