Note: The presentation used for this webinar is now available for download in PDF format.

Plimus Inc., provider of the leading independent outsourced e-business platform, announced the launch of a new online seminar program, Take Charge Spring Series 2009. The program aims to increase the revenues of the many thousands of companies across the world using Plimus to drive their online commerce.

I recently worked with a large, publicly-held company that had a six-figure quarterly budget to spend on Search Engine Marketing (SEM). A big part of the goal was to ensure we secured top billing on the very esoteric phrase that we (and our competitors!) used to define our market. I can't tell you what it was without revealing the company, but if you imagine it was something like "Enterprise Activity Management", you're close enough.

The cost to secure the top slot was $14 per click!

 There are plenty of people out there who suspect affiliate marketing is a scam - and sometimes they're right! But when you're selling online, making use of affiliates is pretty close to an absolute must - you pay nothing until your affiliate actually makes a sale, and get some pretty impressive benefits:

When you started your business, you likely had a single product, with a single price, that you scrapped and clawed to sell many copies of. Now, however, you've had some success, and are looking to grow your revenues - and not just your revenues, but also your profits. The trick to getting a quick return on your effort is to start to sell high-margin add-ons.

Google Analytics has become a standard tracking mechanism for web businesses. By simply adding some code to each page on your site, you can quickly and effectively get a genuine feel for how your site is being navigated.

So how do you keep this going within your BuyNow pages, given that they're not in fact on your website?

As it turns out, it's easier than it looks. The two things you need to know are:

Large, global firms, always take advantage of local market conditions to maximize their revenues. This means pricing high in markets that can bear the weight, and low in markets that cannot.

Just because your firm may not be challenging for the mantle of World's Largest does not mean that you can't leverage the same market-based approach. In fact, by failing to do so, you may be losing out on sales volume (in markets where price sensitivity is high) and on revenues (in markets where price sensitivity is low).