We just got back from Affiliate Summit in Las Vegas - what a great crowd of people, let me just say!

A lot of people talked about PayPal, both its benefits and its limitations. 

PayPal is like a really easy payment gateway.  Once you've collected all your customer's data, you simply request money from PayPal and they either approve or deny. 

The trouble folks run into is that E-Commerce demands a whole lot more than simply grabbing money from customers.  You need to be able to satisfy requirements PayPal simply doesn't provide, like:

A cross-marketing campaign is simply one where one seller (call them Vendor A) markets the products of another (Vendor B) to their own customer base. It may be a slot on a monthly newsletter, a special email blast or even a featured ad on the Thank You page a buyer sees after they make a purchase. Vendor A will normally receive a commission from Vendor B for sourcing the sale.

Executing a program like this on Plimus could hardly be easier. For the sake of brevity, we’ll deal here with only one kind of campaign – more will appear soon!

We all know the lifecycle of a casual game in the marketplace: slow sales, followed by a huge (but short-lived) spike when you are ‘discovered’ by the gamer faithful, followed by a long tail of limited sales.

You’ve got to hand it to the computer hardware manufacturers: they know a thing or two about wringing every last penny out of each sale. Go configure a laptop at Dell or HP, and you’ll find more options than you can shake a stick at. Most importantly, you’ll notice that lots of those options are not, in fact, manufactured, or even conceived of, by the equipment manufacturer.

For many online software sellers, the primary limitation on sales is the finite size of the product catalog: once a customer has bought everything you make, you run into a wall.