About WhiteSmoke

WhiteSmoke is a world-leader in the field of English writing technologies, with a focus on enhancing writing skills and correcting grammar, spelling, and writing style. WhiteSmoke products are based on natural language processing (NLP) technology and feature unique and patented artificial intelligence algorithms for text analysis, making it the leading company in the world for creating effective documents in English.

The WhiteSmoke Challenge

WhiteSmoke was aware that its product range was relevant to a vast number of potential users across the world.

The company sought a solution that could provide effective online transaction processes in different countries so that it could sell to uptapped markets. The service had to be cost-effective and capable of increasing WhiteSmoke’s international revenues.

WhiteSmoke also looked to develop new sales opportunities through online affiliate marketing.

WhiteSmoke required the project implementation to be as straightforward as possible. Sales pages had to conform seamlessly with its existing web site design and embrace a range of licenses covering different user groups.

WhiteSmoke wanted to work with affiliates across the world, but the affiliate process had to be easy to manage and had to avoid becoming a drain on company time or manpower.

The challenge for Plimus was not just to achieve the stated project goals, but also to highlight the added value brought by the Plimus platform itself - flexibility, innovative features, stability, and professional order management.

The Plimus Solution

To empower WhiteSmoke to transact with international customers, Plimus provided optimized order pages that automatically selected the appropriate currency, language, and relevant payment method for each customer, while fully maintaining WhiteSmoke’s unique look and feel.

WhiteSmoke now handles transactions from virtually every country and covers the most popular payment methods in each. The project was completed without having to modify WhiteSmoke’s business processes.

Being a ‘total solution’, Plimus provided WhiteSmoke with an existing sales network comprising of tens of thousands of seasoned affiliate sellers from across the globe who could immediately be tapped to introduce WhiteSmoke’s line to new markets. The Plimus system took care of all accounting and payment of affiliate commissions.

After initial set up and communication of its affiliate product offers, WhiteSmoke’s affiliate program now virtually runs itself, with WhiteSmoke and its affiliate sellers receiving their due revenues and commissions on time. WhiteSmoke also benefited from Plimus' live reporting feature.

By using Plimus, sales conversion and sales channels have increased significantly and the WhiteSmoke brand has been extended to new markets.

“After switching to Plimus' platform 3 years ago, our sales have been increasing consistently worldwide. At the start of our relationship we suggested that Plimus introduce new features that would benefit our business, and our suggestions were taken to heart and promptly delivered. We will definitely continue using Plimus for the foreseeable future.“

Hila Ovil-Brener, WhiteSmoke's CEO

Plimus was able to deliver many unforeseen benefits. WhiteSmoke was able to offer new product bundles mixing different items from its product range; effective use was made of standard Plimus marketing features such as customer newsletters, digital coupons and promotions to drive conversion.

The result was not just growth in the number of sales, but also an increase in the ticket value of sales transactions. WhiteSmoke was also able to create strategic joint-sales offers with other non-competing product sellers, utilizing Plimus’ network sales capabilities.

Rather than just being another service provider, Plimus proved to be a genuine business partner for WhiteSmoke.

WhiteSmoke Order Page

Key Benefits for WhiteSmoke using Plimus

• Hosted e-Commerce platform specifically designed for secure online sales and safe digital product distribution
• Improved conversion through optimized global payment options for end customers
• Rapid tailored solutions that precisely matched WhiteSmoke’s requirements thanks to flexible platform architecture
• Immediate access to an effective international affiliates network comprising of tens of thousands of sellers' Built-in Marketing tools – including promotions, subscription offerings, product bundling and coupons management
• Cross Sale opportunities with other product sellers
• 24/7/365 end-customer support via phone and email
• Live reporting that improved management capabilities

Perhaps the greatest benefit of all was WhiteSmoke’s ability to make effective use of the wide range of services Plimus provides covering the complete digital sales cycle, and to obtain these multiple solutions from just one provider.