To maximize your sales, you're going to need to drive prospects to your site - and this section is dedicated to tips and tricks on how to do so.

Some of these articles are written by our own staff, based on the input of Plimus vendors. Others are drawn from our favorite sources for Marketing advice.

Check back frequently - we'll be adding information that will help you to grow your E-Business revenues.
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• ^NewDriving Business With Coupons: Offering temporary discounts can boost your revenues - and your install base.
• ^NewImplementing a Global Pricing Strategy:  Big firms charge different prices in different countries - now you, too, can improve your results by implementing a global pricing strategyCurrency Conversion : Understand who pays what fees, and how currency conversion can impact your e-business.
• Using Jing to Communicate with Customers: TechSmith's new Jing service is our new favorite way to communicate simple instructions to customers visually!
• Using Google Analytics to Track Sales: Use Google Analytics within your BuyNow pages to see the movement of shoppers through your selling process
• Using High-Margin Items to Promote Growth: Add additional items to your invoice, without having to invest in developing new product.
• Affiliate Marketing 101: How to get the power of an affiliate marketing program working for your product

• Adwords: Picking the Right Terms: An article from our Marketing department detaliing how not to overpay for search terms

External Sources

• Dave Collins' Site: Dave is a recognized guru on marketing Shareware - if you look at nothing else, be sure and check out this goldmine
• Guerilla Marketing: A neat how-to guide on using non-traditional marketing approaches to reach your audience
• SEO Marketing Info: A blog that identifies ways to use SEO to your advantage
• SEO Marketing Articles: A great collection of articles on using search engines to your best effect
• Affiliate Marketing: A deep and broad collection of articles on how to use affiliates to expand your reach (note that some articles are for affiliates, some for vendors)

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