Take Charge of Your Success

Coupons and promotions can be powerful drivers in closing business with your shoppers. Whether offered as part of a marketing campaign, provided in an individually-negotiated contract, or utilized as an engagement strategy with your install base, coupons and promotions are controllable, trackable resources for accelerating revenue.

Offer Digital Discount Coupons

Plimus offers completely customizable coupon capabilities. To increase your product’s visibility, we recommend you establish discount coupons and expose them to coupon websites. Provide the coupon code in an email or print piece and offer shoppers the opportunity to make their purchase at a discount. Don’t worry, with Plimus you can limit the number of times a coupon may be used.

A great way to build a sustainable, long-term relationship with your shoppers is to provide a coupon at the conclusion of a purchase. For example, after a shopper completes a purchase, you offer them a coupon for a percentage off anything else on the site for the next 90 days.

Once your shoppers utilize a coupon, you have the purchase information necessary to launch targeted marketing campaigns in the future. Use the Plimus Newsletter feature to send an email once a month to shoppers, reminding them about available coupons and promotions. The newsletter feature can be integrated into your Buy Now setup page to provide a single-use, limited offer to each customer.

Utilize Coupons as Incentives for Affiliates

The Plimus system ensures that affiliates are credited with relevant sales through the use of URL strings and cookies. However, if you want to take your affiliate sales to the next level, do so with coupons. Simply create a coupon specific to a particular affiliate, than provide that code to the affiliate. When the affiliate markets your product in conjunction with that coupon, they’ll receive credit for the sale.

Keep in mind, if the affiliate publishes the coupon code widely, they may receive credit for sales driven by other affiliates where shoppers have found the coupon code independently. The Plimus platform allows you to define the number of times a coupon may be used, as well as to generate unique coupons for every affiliate, providing the ultimate control and protection over your business.

Promotions

Plimus makes it easy to run targeted marketing campaigns, offer your products on a promotional basis, and deliver fully-customizable landing pages with our Promotions capabilities. With our Promotions feature, you can choose which contracts to promote, set the promotion time period, and extend promotions to affiliates. Once shoppers reach a purchase page, you can utilize our flexible product pricing and licensing tools to cross-sell them other products and maximize your revenues.